HEWC media at a hard enduro round
Media Ecosystem

HEWC Media Hub

Media Accreditation, Content Access & Commercial Participation

The FIM Hard Enduro World Championship (HEWC) operates a structured global media ecosystem designed to support creators, editorial media, riders, teams, brands, and commercial partners.

This hub helps you
  • Understand your category
  • Access the correct frameworks
  • Register correctly
  • Understand rights and usage
  • Apply for accreditation or commercial participation
  • All pathways submit through one unified HEWC Media Accreditation & Participation form
The Model

The HEWC Commercial Media Layers

Four progressive levels of participation. Find where you sit, understand the cost, and proceed with the right framework — accreditation, community activation, CAP, or official partnership.

01
Media Accreditation
Purpose

Operational access and rights compliance.

Typical participant

Editorial media, content creators, photographers, videographers, independent and remote editorial media.

Price range

Free – €4,000 / season

What it is

Permission to operate within the HEWC ecosystem.

What it is NOT

Sponsorship, promotion, or a visibility package.

Details
02
Community Activation
Purpose

Community visibility and audience integration.

Typical participant

Riders, teams, suppliers, brands and creators seeking authentic community integration.

Price range

€1,000

What it is

Peter's Paddock visibility, HEWC Story amplification, professional content execution.

What it is NOT

Sponsorship, exclusivity, or official partner status.

Details
03
CAP Participation
Purpose

Commercial participation within the HEWC ecosystem.

Typical participant

Brands, agencies, product companies, suppliers and teams using content commercially.

Price range

€1,500 – €5,000

What it is

Rights-cleared creator access, event activation and content partnership.

What it is NOT

Official championship sponsorship or branding rights.

Details
04
Official Partnership
Purpose

Official championship sponsorship.

Typical participant

Strategic partners seeking category exclusivity and championship integration.

Price range

Proposal based

What it is

Category exclusivity, official partner status, branding rights, championship integration.

What it is NOT

An open-purchase product — proposal and approval required.

Details
Pathways

Choose the category that best describes you

Seven structured pathways into the HEWC media ecosystem. Pick the one that matches your activity to find the right framework, registration, and rights guidance.

New

Remote Editorial & Commentary Media

Podcasts, recap channels, analysis pages, commentary channels, community media.

Allowed
  • Commentary
  • Analysis
  • Editorial discussion
  • Community storytelling
Requires
  • Registration
  • Source declaration
  • Compliance with HEWC footage rules
Not allowed
  • Undeclared footage sourcing
  • Commercial redistribution
  • Unauthorised monetised race content
Register Your Platform
Frameworks
HEWC Media Rights & Accreditation FrameworkHEWC Creator Supply Rules
Remote Editorial & Commentary PolicyComing Soon
Synced into the HEWC Media Ecosystem database
Commercial

Brand Content Users

Brands using HEWC-related content for marketing, social media, campaigns, or product promotion.

Organic participation is welcomed. Structured commercial use must align through CAP.

  • Creator content = open participation
  • Brand usage = structured participation
  • Commercial campaigns = licensed participation
Choose a CAP Product
Synced into the HEWC Media Ecosystem database
Level 1

Media Accreditation

Operational access and rights compliance — the entry point for editorial media, content creators, photographers, videographers, independent media and remote editorial & commentary media.

Tiers are assigned after your accreditation form is submitted and reviewed via the HEWC Media Ecosystem database.

Tier 1
Editorial Media
Free
Included
Tier 2
Small Creator
€250 / event
€1,000 / season
Tier 3
Established Creator
€500 / event
€2,000 / season
Tier 4
Major Creator
€1,000 / event
€4,000 / season
What it is

Permission to operate within the HEWC ecosystem.

What it is NOT

Sponsorship · Promotion · Visibility packages.

Level 2

Community Activation

Community visibility and audience integration — designed for authentic integration into the HEWC story and the Peter's Paddock community.

Product
HEWC Community Spotlight Package
  • Peter's Paddock visibility
  • HEWC Story amplification
  • Professional content execution
  • Community storytelling
  • Authentic audience integration
What it is NOT

Sponsorship · Exclusivity · Official partner status.

Level 3 — CAP

Commercial Access & Participation

Commercial participation within the HEWC ecosystem — for brands, agencies, product companies, suppliers and teams using content commercially.

CAP Creator Access
€1,500per event

Rights-cleared filming access, creator accreditation, content approval, HEWC reposting and Peter's Paddock amplification.

Buy Creator Access
CAP Event Activation
€3,500per event

Multi-day creator integration, event storytelling, increased HEWC reposting and community amplification.

Activate Event
CAP Content Partner
€5,000season

Multi-event content integration, creator deployment support, HEWC amplification strategy and strategic storytelling integration.

Become Content Partner
Level 4 — Premium

Official Partnership

Official championship sponsorship — the highest level of participation in the HEWC ecosystem, sitting above all other layers.

Benefits
  • Category exclusivity
  • Official partner status
  • Branding rights
  • Championship integration
  • Strategic partnership opportunities
Pricing
Proposal based

No public pricing — partnerships are scoped individually.

Contact Commercial Team
Ecosystem

Understanding HEWC media participation

Media Accreditation

Operational access for editorial users at HEWC events.

CAP

Commercial participation for brands, agencies and licensed campaigns.

Editorial Asset Hub

Approved clips, photography, logos and usage guidance.

Editorial
= open
Brand use
= structured
Commercial campaigns
= licensed
CreatorsEditorialBrandsTeamsSuppliers
Governance

Professional media governance

HEWC prioritises education, collaboration, and structured participation before enforcement action.

  1. 01
    Educational Guidance
  2. 02
    Formal Breach Notice
  3. 03
    Access Restriction / Suspension
  4. 04
    Rights Enforcement / Legal Review
The Future

Building the future of hard enduro media

HEWC is building the operating system for Hard Enduro media — a platform where collaboration, storytelling and creator growth power rider visibility, sustainable media ecosystems and the long-term global growth of the championship.

Collaboration
Storytelling
Creator Growth
Rider Visibility
Sustainable Media
Global Growth
Get in touch with the HEWC Media Office

For accreditation, CAP enquiries, or to be added to our media databases.